Hiring an in-house team of marketing experts makes no sense, when a digital marketing agency can get the job done for a lot less money. However, the process of hiring a digital marketing firm Singapore can be confusing, because there are just too many options. It goes without saying that expertise and experience do matter for selecting an agency, but what should you really expect in terms of services? Here is a quick overview.
The scope of digital marketing is huge, and at the least, an agency should be able to handle the following for your brand –
- Search engine optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM),
- PR and reputation management
- Lead generation
- Content Creation
Additionally, if the agency can handle email marketing and viral marketing, that would be an added advantage. Some companies also have experience in web design and app development, which can be really handy for brands that are looking for comprehensive packages.
Collaborating with a digital marketing agency
Comparing digital marketing agencies based on what they have done so far is critical. You want to be absolutely sure of their work ethics and recent projects. Find more on how they plan to align their expertise with the needs of your brand, and whether they are willing to offer a free website audit. You can also insist on client references and case studies, to know if a digital marketing agency has the experience that they claim. Also, get an estimate for the job, and the best agencies also have a reporting system, where clients get dedicated information on the growth of the project. Expect at least one report every month on your brand.
Check for digital marketing agencies now and ask for estimates and work profiles, to understand better.